{"id":289966,"date":"2019-05-22T13:12:00","date_gmt":"2019-05-22T11:12:00","guid":{"rendered":"http:\/\/www.union.fr\/?p=289966"},"modified":"2019-05-22T13:12:00","modified_gmt":"2019-05-22T11:12:00","slug":"cum-prepared-la-campagne-qui-brise-les-tabous-lies-a-lutilisation-du-preservatif","status":"publish","type":"post","link":"https:\/\/www.union.fr\/actus\/cum-prepared-la-campagne-qui-brise-les-tabous-lies-a-lutilisation-du-preservatif-289966.html","title":{"rendered":"La campagne qui veut briser les tabous autour du pr\u00e9servatif"},"content":{"rendered":"<p>Durex s&rsquo;est associ\u00e9 \u00e0 Vice pour\u00a0cr\u00e9er <strong><em>\u00ab\u00a0Cum Prepared\u00a0\u00bb<\/em><\/strong>, une campagne humoristique cens\u00e9e <strong>sensibiliser les jeunes \u00e0 l&rsquo;utilisation du pr\u00e9servatif.<\/strong> Le premier \u00e9pisode\u00a0de la s\u00e9rie intitul\u00e9\u00a0<em>\u201cUn peu d\u2019entrainement\u201d<\/em>\u00a0met en sc\u00e8ne une jeune aubergine et une jeune p\u00eache \u00e0 qui on explique l&rsquo;importance de se prot\u00e9ger.<\/p> <h2><div class=\"wrap-img\" id=\"wrap-img-289995\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"thumbnailUrl\" class=\"aligncenter size-large wp-image-289995\" src=\"http:\/\/www.union.fr\/wp-content\/uploads\/2019\/05\/capture-decran-2019-05-22-a-10.40.25-1024x307.png\" alt=\"\" width=\"1024\" height=\"307\" \/><\/div><\/h2> <h2>Le pr\u00e9servatif, un tue-l&rsquo;amour ?<\/h2> <p><div class=\"wrap-img\" id=\"wrap-img-290001\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-290001\" src=\"http:\/\/www.union.fr\/wp-content\/uploads\/2019\/05\/capture-decran-2019-05-22-a-10.35.22-1024x501.png\" alt=\"\" width=\"529\" height=\"259\" \/><\/div><\/p> <p>Les infections sexuellement transmissibles sont un<strong> probl\u00e8me grandissant<\/strong> qui touche majoritairement les <strong>15-24 ans<\/strong>.\u00a0Chlamydia,\u00a0gonorrh\u00e9e et\u00a0syphilis, les trois IST les plus fr\u00e9quentes, se propagent\u00a0principalement \u00e0 cause <strong>des rapports sexuels non prot\u00e9g\u00e9s<\/strong>. Selon une \u00e9tude de la<a href=\"https:\/\/www.smerep.fr\/ckeditor_assets\/attachments\/5a0d52d0756d674df600a09b\/2017-11_cp_sida-pour_site.pdf?1510822604\"> Smerep<\/a> de 2017, <strong>54% des \u00e9tudiants n\u2019utilisent pas syst\u00e9matiquement un pr\u00e9servatif. <\/strong><\/p> <p>Face \u00e0 ces chiffres inqui\u00e9tants, la marque Durex et la plateforme VICE ont d\u00e9cid\u00e9 d&rsquo;agir. Pour mieux<strong> ancrer le pr\u00e9servatif dans les habitudes<\/strong>\u00a0des jeunes et les\u00a0convaincre de l&rsquo;int\u00e9grer pleinement \u00e0 leur vie sexuelle, les marques ont fait appel \u00e0\u00a0Van Santen &amp; Bolleurs, deux artistes hollandais.<em>\u00ab\u00a0Utiliser le pr\u00e9servatif veut dire prendre les choses en main, \u00eatre pr\u00eat et \u00eatre ma\u00eetre de son destin et \u00e7a aussi c\u2019est sexy!\u201d<\/em>, ont-ils expliqu\u00e9.<\/p> <p>C&rsquo;est \u00e0 travers <strong>trois vid\u00e9os d\u00e9cal\u00e9es<\/strong> que les artistes ont d\u00e9cid\u00e9 de sensibiliser la jeune g\u00e9n\u00e9ration. Les deux derni\u00e8res sortiront en juin et en juillet.<\/p> <h2>\u00ab\u00a0Amusez-vous, on vous couvre !\u00a0\u00bb<\/h2> <p><div class=\"wrap-img\" id=\"wrap-img-289993\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-289993\" src=\"http:\/\/www.union.fr\/wp-content\/uploads\/2019\/05\/capture-decran-2019-05-22-a-10.33.58-1024x541.png\" alt=\"\" width=\"517\" height=\"273\" \/><\/div><\/p> <p><em>\u00ab\u00a0<strong>Briser les tabous<\/strong> qui gravitent autour du pr\u00e9servatif en utilisant un <strong>ton et des images amusantes<\/strong> nous a sembl\u00e9 \u00eatre la fa\u00e7on la plus adapt\u00e9e de faire passer un message positif sur le pr\u00e9servatif\u00a0\u00bb<\/em>,\u00a0expliquent les deux Hollandais.<\/p> <p>Cette campagne prouve bien que le pr\u00e9servatif peut tout \u00e0 fait devenir <strong>une \u00e9tape sexy<\/strong> lors de vos \u00e9bats amoureux.<\/p> <h2><\/h2> <video width=\"100%\" height=\"395px\" controls id=\"player_1d7a1163bea6062424e9c02e7718e9f6\" preload=\"auto\" class=\"video-js vjs-default-skin vjs-big-play-centered\" style=\"display:block; text-align: center; margin-bottom: 4px;\" poster=\"https:\/\/img.youtube.com\/vi\/-eGiTWTqIlQ\/maxresdefault.jpg\"><\/video>\n\t\t\t<script>\n\t\t\t\tsetup_1d7a1163bea6062424e9c02e7718e9f6 = {\n\t\t\t\t\ttechOrder: [\"youtube\",\"html5\",\"flash\"],\n\t\t\tplaysinline:true,\n\t\t\tytcontrols:1,\n\t\t\t\t\tsrc : \"https:\/\/www.youtube.com\/watch?v=-eGiTWTqIlQ\",\n\t\t\t\t\theight: \"395px\",\n\t\t\t\t\twidth: \"100%\",\n\t\t\t\t\tmuted: false,\n\t\t\t\t\tlanguage:\"fr\",\n\t\t\t\t\tautoplay: false,\n\t\t\t\t\tloop:false,\n\t\t\t\t\tother_videos: false,\n\t\t\t\t\tautoloop:false,\n\t\t\t\t\tplaylist:false,\n\t\t\t\n\t\t\t\t};\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tjQuery(document).ready(function(){ \n\t\t\t\t\t\tvar id_pub = false ;\n\t\t\t\t\t\tif(window.confing_tag_video_mobile){\n\t\t\t\t\t\t\tid_pub = confing_tag_video_mobile(id_pub)\n\t\t\t\t\t\t}\n\t\t\t\t\t\tshow_videojs(\"player_1d7a1163bea6062424e9c02e7718e9f6\",setup_1d7a1163bea6062424e9c02e7718e9f6,\"https:\/\/www.union.fr\/wp-content\/themes\/reworldmedia\",id_pub,\"youtube\", {\"youtube_id\":\"-eGiTWTqIlQ\",\"0\":\"union\",\"mediaid\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=-eGiTWTqIlQ\",\"is_pub\":\"no\",\"no_top_page\":\"yes\",\"autoplay\":\"no\",\"height\":\"395\",\"other_videos\":\"false\",\"force_play_type\":\"false\",\"right_video\":false});\t\n\t\t\t\t\t});<\/script> <p>(Photo \u00e0 la une : <a href=\"https:\/\/www.vice.com\/fr_be\/partners\/durex-cum-prepared\"><em>Vice<\/em><\/a>)<\/p> <p><strong>\u00c0 lire aussi&#8230;<\/strong><\/p> <p><a href=\"http:\/\/www.union.fr\/sexo\/sexualite-et-sante\/protection-et-prevention\/preservatif-a-consentement-284836.html\">\u00ab\u00a0Pr\u00e9servatif \u00e0 consentement\u00a0\u00bb : produit fantaisiste ou r\u00e9volutionnaire ?<\/a><\/p> <p><a href=\"http:\/\/www.union.fr\/actus\/279234-279234.html\">Des ados inventent un pr\u00e9servatif qui d\u00e9tecte les IST<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 manier l\u2019art du pr\u00e9servatif ! <\/p>\n","protected":false},"author":11110,"featured_media":289993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3,5],"tags":[5397,1172,486,5398],"class_list":["post-289966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus","category-diaporama-accueil","category-menu_site","tag-durex","tag-preservatif","tag-prevention","tag-vice"],"_links":{"self":[{"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/posts\/289966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/users\/11110"}],"replies":[{"embeddable":true,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/comments?post=289966"}],"version-history":[{"count":11,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/posts\/289966\/revisions"}],"predecessor-version":[{"id":290007,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/posts\/289966\/revisions\/290007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/media\/289993"}],"wp:attachment":[{"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/media?parent=289966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/categories?post=289966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.union.fr\/wp-json\/wp\/v2\/tags?post=289966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}